Holistic Value Creation
Partnering with leaders and owners to create sustainable, holistic value
Holistic Value Creation
Partnering with leaders and owners to create sustainable, holistic value
About CM Strategies
Our Mission
I’m Colin Moss, founder of CM Strategies, and I work with leaders and owners navigating growth, change and complexity — those who want finance to be a catalyst for clarity and better decisions.
I believe finance performs at its best as a true enterprise partner. I help organisations strengthen finance capability and align performance, governance and leadership to unlock strategic opportunity.
My perspective was shaped by senior roles at Cadbury and Mars Inc, where I saw how cross-functional partnership and disciplined execution drive sustainable results at scale. My non-executive work with IGD reinforced the value of independent challenge and trusted counsel in complex environments.
Today, I bring that enterprise experience — through transformation, executive leadership and business partnering excellence programmes — to strengthen decision-making, build capability and enable finance to shape outcomes with confidence.
The goal is simple: to help finance become a driving force for sustainable, meaningful and holistic value creation.
Testamonials
David Manzini - GM Mars Wrigley UK, now Regional President Pepsico
Ioannis (Jannis) Panatsas – Financial Controller Royal Canin S. Europe
David Manzini - GM Mars Wrigley UK, now Regional President Pepsico
" One of the best CFOs I have worked with in my 15 years of General Management. During our time together at Mars, Colin combined strong financial capabilities with excellent “commercial assessment”, enabling the organisation to thrive. His integrity, values‑driven approach and leadership presence — supported by real gravitas — create meaningful impact. He is highly respected both within Finance and across the wider organisation "
Sarah Bradbury – CEO Institute of Grocery Distribution
Ioannis (Jannis) Panatsas – Financial Controller Royal Canin S. Europe
David Manzini - GM Mars Wrigley UK, now Regional President Pepsico
“Colin served IGD over six years as Trustee, Director and Audit Chair. His independent challenge, financial and risk expertise, and strong governance have been invaluable. He has been a trusted sounding board to both the CFO and to me as CEO, offering balanced, constructive challenge and genuine partnership.”
Ioannis (Jannis) Panatsas – Financial Controller Royal Canin S. Europe
Ioannis (Jannis) Panatsas – Financial Controller Royal Canin S. Europe
Ioannis (Jannis) Panatsas – Financial Controller Royal Canin S. Europe
“ Colin has played a crucial role in my career – his guidance and support contributed not only to my professional success, but personal development. His approach is what I especially enjoyed: practical examples from his own experience paired with applicable frameworks. If you add Colin’s willingness to listen and ability to tailor his approach to the situation’s needs – you have all you need from a mentor. Thank you for everything Colin!”